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Judge Tosses False Advertising Lawsuit Against Lance Armstrong Related to Foster City Company

The complaint sought class status on behalf of anyone who purchased FRS products as a result of Armstrong's part in the Foster City-based company's marketing campaign from 2007 to 2012.

Lance Armstrong won dismissal of a false advertising lawsuit brought in Los Angeles by consumers of an energy drink for which he acted as pitchman, court papers obtained Tuesday show.

U.S. District Judge Beverly Reid O'Connell tossed the complaint Friday after the plaintiffs did not file an amended complaint, as they were instructed.

The proposed class-action lawsuit, filed a year ago in Los Angeles federal court, alleged the disgraced Tour de France cycling champion and FRS Co. engaged in fraudulent advertising when Armstrong claimed on television that FRS's nutritional products were his "secret weapon" in winning races.

The complaint sought class status on behalf of anyone who purchased FRS products as a result of Armstrong's part in the Foster City-based company's marketing campaign from 2007 to 2012.

Armstrong was stripped of his seven Tour de France titles and banned from the sport for life by the U.S. Anti-Doping Agency in October 2012, after the agency determined that he had used banned performance-enhancing substances for years and received illicit blood transfusions.


—City News Service.

michael berman March 26, 2014 at 12:53 PM
The District Court's ruling has been appealed by Plaintiff Robert Martin.

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