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Giving Tuesday: A Chance to Give Back During the Holiday Season

Several Peninsula nonprofits are participating in the daylong charitable giving campaign.

Will donating to charity ever be as popular as shopping during the holiday season?

A partnership of nonprofits hopes so.

For many people, the holiday shopping marathon began on Thanksgiving day, with some national chains opening their doors just hours after the traditional turkey dinner. Then comes Black Friday, Small Business Saturday, and Cyber Monday, which has morphed into Cyber Week.

Now, there's a new campaign asking you to open your wallet—Giving Tuesday.

The Giving Tuesday website says the effort, coming on the heels of days devoted to consumerism, is designed "to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations."

Several Peninsula nonprofits are among those using their websites and social media networks to kick off the inaugural effort. Local nonprofits like Care2 (Redwood City) and the Sequoia Hospital Foundation (Redwood City) are hosting activities.

You can also stop by the Stanford Shopping Center and donate to Guest Services. All proceeds will help the American Red Cross and Simon Youth Foundation raise funds for people in need. Larger corporations like Cisco (San Jose) and Gap, Inc., are similarly holding larger scale events. 

The effort includes the Twitter hashtag #GivingTuesday, designed to help spread the word.

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What do you think? Can a social media push get people giving more of their money and time to charities during the holiday season? Tell us in the comments section.

wolfone November 27, 2012 at 06:14 PM
Charities are manned by CEO's like any-other business. Choose your Charity wisely. A local/Nationwide Foodbank excludes Seniors & Disabled from getting Turkey's on Thanksgiving & Christmas who are in their "brownBag" program. These are people who don't have cars to go to food pantries and get a "Brown bag" of food delivered to them weekly. A brown bag for example is: I head of celery, I acorn squash, bag of oatmeal, several small oranges, some potatoes. Check out your Charities. They are a business like any other.
Diane Brosin November 27, 2012 at 07:57 PM
And don't forget your very local - Cabrillo Education Foundation which is embarked on its annual campaign to raise funds for sustainable literacy and science programs starting this year. Please give what you can at http://ceffund.org/fallcampaign.html . Have your contribution matched and be entered in a drawing to win a weekend at Ventana Inn!
Diane Brosin November 27, 2012 at 08:01 PM
Cabrillo Education Foundation doesn't have a CEO. It's run by your neighbors, on a volunteer basis and spends a minimum of 93% of your contributions on Coastside schools

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